AlphaTauri
London
- Branded Spaces
- Brand Experience
- Strategy + Storytelling
- Retail Design
- Furniture Design
- Light Design
Intro
The 326 m² AlphaTauri store on Brompton Road in Knightsbridge, London, offers visitors a special brand experience. What makes AlphaTauri unique is the combination of innovation and purposeful design, pioneering technologies, premium fabrics and materials.
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/a6b6d58de2792e474249720a9dd9f2a46585b0a9-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/a9c9934125f2d566020cae03ec2376c2fb644a24-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/01fb94bf0bbb714cc6afb70b61246db35fc54c77-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/9d53de4e44a9ce4d15aa6f00fc07aa24a15dab94-3840x2560.jpg?fit=max&auto=format)
Background
Strong contrasts define the new store. Brushed aluminum meets driftwood, milking stool and lava split. A knit installation above the cash desk aims at the heart of AlphaTauri - the unique 3D knitwear.
Unique lighting and a a six meter high LED wall that extends over two floors offer the customer an immersive sound and image experience. The store experience in London is complemented by a Formula 1 racing car that seems to be sticking out of the wall. It represents the link between the Scuderia AlphaTauri racing team and the fashion brand.
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/5cd7c322ac59520dd3f219d1855b5ef283bfd73a-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/ac7edfccceec3d46165d956bec2a0aaad7e90551-3000x4500.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/4200778de1639e5dceec72a120846221cc078f77-3840x2560.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/05ef776f0559b4584f66111295496253149135e6-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/13b50f3021a6037fe5ecc26f99d2a9ad6d64c3a1-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/328785e57a8853a0485cb9d0ebe7f151ae08b081-3840x2560.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/0ba3b0d5c5db2e5079112227580a60969f3d8cef-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/f99f0a52cd769a92ed616b681fb9389ec778ced2-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/7e33c4e3f8d1738babf4cb4e44a6ed839fa9c7b8-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/c8d971156a74e5f040342550d8de3bbaa8c31693-3840x5760.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/c6d106db32fe1e4de7818557c3cbb137f6058e15-3508x5262.jpg?fit=max&auto=format)