SR Products
Retail Experience

AlphaTauri
London

  • Branded Spaces
  • Brand Experience
  • Strategy + Storytelling
  • Retail Design
  • Furniture Design
  • Light Design

Intro

The 326 m² AlphaTauri store on Brompton Road in Knightsbridge, London, offers visitors a special brand experience. What makes AlphaTauri unique is the combination of innovation and purposeful design, pioneering technologies, premium fabrics and materials.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Background

Strong contrasts define the new store. Brushed aluminum meets driftwood, milking stool and lava split. A knit installation above the cash desk aims at the heart of AlphaTauri - the unique 3D knitwear.

Unique lighting and a a six meter high LED wall that extends over two floors offer the customer an immersive sound and image experience. The store experience in London is complemented by a Formula 1 racing car that seems to be sticking out of the wall. It represents the link between the Scuderia AlphaTauri racing team and the fashion brand.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Studio Riebenbauer

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Vienna

Währinger Straße 6-8

Top 12A, 1090 Wien

+43 1 997 10 65

gutentag@riebenbauer.net

Los Angeles

1733 Abbot Kinney Blvd
Suite C1
Venice, CA 90291
hello@riebenbauer.net

Berlin

Boppstraße 10

10967 Berlin
+49 30 609 809 711
gutentag@riebenbauer.net