SR Products
Retail Experience

AlphaTauri
Salzburg

  • Branded Spaces
  • Brand Experience
  • Retail Design
  • Light Design
  • Strategy + Storytelling
  • Sound Design

Intro

Inspired by the innovative, revitalizing fabric Taurex®, the new AlphaTauri store in Salzburg's Getreidegasse combines polished aluminum, concrete and homemade meteorites to serve as a gallery for innovative fashion. The spacey, futuristic design and intergalactic lighting of the store pay tribute to the brand’s values and set a new standard for retail interiors in the city.

Studio Riebenbauer
Studio Riebenbauer

Background

Studio Riebenbauer’s house-designed neon light was adapted to fit the concept – with 30 light tubes redefining the baroque building. An installation of connected screens on the ceiling dynamically lights the room with video collage. The space echoes its namesake, Alpha Tauri, the brightest, most radiant, energy-rich star in the constellation of Taurus the bull.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Studio Riebenbauer

ViennaLos AngelesBerlin
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Vienna

Währinger Straße 6-8

Top 12A, 1090 Wien

+43 1 997 10 65

gutentag@riebenbauer.net

Los Angeles

1733 Abbot Kinney Blvd
Suite C1
Venice, CA 90291
hello@riebenbauer.net

Berlin

Boppstraße 10

10967 Berlin
+49 30 609 809 711
gutentag@riebenbauer.net