The nearly 500 sqm AlphaTauri Store is based in the heart of Vienna. Amongst worlds most famous brands. Therefor we needed a one-of-a-kind retail and store experience. To set the new standard. Based on the existing design language and the amazing development of AlphaTauri. Futuristic simplicity.

With the new »Stargate«, a one-of-a-kind 3D Knit Lab and the new AlphaTauri Torsos called »Tauriwalkers«. Steel. Extraordinary light sculptures. Aluminium grid walls. And breaking all up with a strong and distinctive nature contrast. Moss and marble rocks. Welcome to the next dimension.