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Perfume

Pauline Rochas

  • Branding
  • Strategy + Storytelling
  • Digital Channels
  • Package Design

Intro

The Cherished Connection evokes the greatest dualities in life. Dark and Light. Night and Day. Smooth and Rough. Conscious and Dreaming. Blooming and Wilting. It's the archaic rythm of the nature, that sets the beat of our life. From the early days of mankind this rhythm is setting the same tone and is the grid for our biorythm, the inner grid for our whole live and being as humans.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Background

With this collection Pauline Rochas wants to celebrate this archaic rhythm of the nature with two botanically powered oils. One to celebrate the night – the time for getting some rest but also the time for love, mystery, dreams and adventures. Do you remember feeling awake in the middle of a dream, in the middle of nowhere, in the middle of the black? Do you remember the smell of the bright colors in the dark?

Studio Riebenbauer
Studio Riebenbauer

Background

The second tone of this archaic rhythm sets the day. It's the natural counterpart of »Midnight Breaths«. It's »The Awaking« of a new day, new life. The light, the sun, the warmness of a new beginning. Do you remember that clear, innocent scent of a new morning when the early rays of a new day’s sun sparkled on the pure plains? Do you remember that smell of the first light?

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Studio Riebenbauer

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Vienna

Währinger Straße 6-8

Top 12A, 1090 Wien

+43 1 997 10 65

gutentag@riebenbauer.net

Los Angeles

1733 Abbot Kinney Blvd
Suite C1
Venice, CA 90291
hello@riebenbauer.net

Berlin

Boppstraße 10

10967 Berlin
+49 30 609 809 711
gutentag@riebenbauer.net