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Taste of Milan

  • Brand Experience

Intro

After »Scent of a Mountain«, another sense is intensively explored by Studio Riebenbauer in this new project.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Background

This time, we dwell into the sense of taste. What is taste? An essence? An object? Perhaps both. Then what does a city like Milan taste like? How can a city’s taste be reflected in an object?

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Background

Milan is eccentric, exuberant, grey, colorful, sour and sweet. All of those are represented when one opens this marble box, inside which lies a Marshmallow that encloses within itself an entire city. Next to it, a brass pliers and a small text directing to a microsite.

Studio Riebenbauer
Studio Riebenbauer

Studio Riebenbauer

ViennaLos AngelesBerlin
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Vienna

Währinger Straße 6-8

Top 12A, 1090 Wien

+43 1 997 10 65

gutentag@riebenbauer.net

Los Angeles

1733 Abbot Kinney Blvd
Suite C1
Venice, CA 90291
hello@riebenbauer.net

Berlin

Boppstraße 10

10967 Berlin
+49 30 609 809 711
gutentag@riebenbauer.net