The castle in an other country
- Branding
- Brand Experience
- Strategy + Storytelling
- Digital Channels
Intro
Formerly known as »Schlosshotels & Herrenhäuser«, »The castle in an other country« is a collection of historic hotels, residences, castles and special hideaways, that has been around for more than 50 years.
Background
What all of these exclusive retreats have in common, is that each one of them has a strong historic background and many stories to tell – about travellers and hosts, history and heritage. Experiencing this authentic character is the essence of the rebranding.
Background
»Fairy Tale«, »Food Circus«, »Living Roots«, »Walk across time«, »Cast away« and »Call of the Alps« are the 6 categories that divide »The castle in an other country« into stories and experiences to chose from.