The castle in an other country
- Branding
- Brand Experience
- Strategy + Storytelling
- Digital Channels
Intro
Formerly known as »Schlosshotels & Herrenhäuser«, »The castle in an other country« is a collection of historic hotels, residences, castles and special hideaways, that has been around for more than 50 years.
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/ce9b274c2ce3034168c7a3ffcdf206f98e557aba-2117x1474.jpg?fit=max&auto=format)
Background
What all of these exclusive retreats have in common, is that each one of them has a strong historic background and many stories to tell – about travellers and hosts, history and heritage. Experiencing this authentic character is the essence of the rebranding.
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/03208fa0b6aa1e40e3f845b4d75169dea910cf6b-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/ef6311a37ac4e6d1752e8acbc92bb63ac3d7c427-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/00d2bb225b90a06c81542beb5f961f5bff0461ce-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/ab83e192f8eaa38bd0cc21e8578d372a6a61d6b8-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/c7f842a11bf28930cdb2319bb18357e640b6a1ec-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/e41d2f7df47722d0a4820b8decac722c600f6eca-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/c3c09c87cc8b04c2f6e3bb1e119a1f1eb557fade-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/1a47a29c882766bc7affa9d980d0988d4e09a8da-1058x1474.jpg?fit=max&auto=format)
Background
»Fairy Tale«, »Food Circus«, »Living Roots«, »Walk across time«, »Cast away« and »Call of the Alps« are the 6 categories that divide »The castle in an other country« into stories and experiences to chose from.
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/e5e57fba578fe5fb9affc6f3a8ceb023e7bf088f-2117x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/f892abbc273bd96c9d044f8e8b6c25d8779b9355-2117x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/6502984fdb8c8179d68ac0c1ef8f7918c64d8cb0-2117x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/43d19174c8b8dd3b760579a50da10ed23b12940a-2117x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/2396313d88fc2c4917a50b8626dbbc7174dc3dca-2117x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/b8007703ea4e21ed550c7706c3554f091fc141a1-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/237fc72c73ef27f057f6c1febec1f93ede09edcd-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/3e7dae55edadf628c8576dad4391edf4941dbdd2-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/f79316ac2986350b30c9246a4a0335ca50f17db1-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/e29089bd366b04cbde13cc3f67d29ba25a21cb05-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/c076dc378ff81bf0bb0b84f3e21538f0491481d2-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/1ffce6ecd678a2fb8ce1e1bfe07d605717da83f2-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/dd9a7db9921a1a84d32524a64f623b954abec6bc-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/ef6311a37ac4e6d1752e8acbc92bb63ac3d7c427-1058x1474.jpg?fit=max&auto=format)
![Studio Riebenbauer](https://cdn.sanity.io/images/ql7s6wj8/production/19cd866b890a23f6faad54d1e05e54c7e5a5ea40-2117x1474.jpg?fit=max&auto=format)