SR Products
Winery

Winery Gassner

  • Branding
  • Brand Experience
  • Strategy + Storytelling
  • Package Design
  • Digital Channels

Intro

What drives Robert Gassner is the goal to expose what has always been there, and make the invisible visible. Based on this philosophy he makes wines that are deeply influenced by the natural environment in which they grow. They embody the past as well as the future, and are created with profound craftmanship.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Background

They are biodynamic – in synch with nature’s elemental cycle, just like the land on which they grow. Nothing more and nothing less. Pure. Uncovered by Robert Gassner.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Background

Therefore, we created a branding concept that is pure yet undesigned. Characteristically warm paper reminiscent of soil made of recycled grapes – covered by strong white cotton paper. Two layers of labels on top of each other. By pulling away the top layer, the wine’s truth is uncovered and you can read the text underneath. A playful approach to layering, combined with a haptic experience.

Studio Riebenbauer
Studio Riebenbauer

Studio Riebenbauer

ViennaLos AngelesBerlin
Instagram

Vienna

Währinger Straße 6-8

Top 12A, 1090 Wien

+43 1 997 10 65

gutentag@riebenbauer.net

Los Angeles

1733 Abbot Kinney Blvd
Suite C1
Venice, CA 90291
hello@riebenbauer.net

Berlin

Boppstraße 10

10967 Berlin
+49 30 609 809 711
gutentag@riebenbauer.net