- Brand Experience
- Strategy + Storytelling
- Package Design
- Digital Channels
What drives Robert Gassner is the goal to expose what has always been there, and make the invisible visible. Based on this philosophy he makes wines that are deeply influenced by the natural environment in which they grow. They embody the past as well as the future, and are created with profound craftmanship.
They are biodynamic – in synch with nature’s elemental cycle, just like the land on which they grow. Nothing more and nothing less. Pure. Uncovered by Robert Gassner.
Therefore, we created a branding concept that is pure yet undesigned. Characteristically warm paper reminiscent of soil made of recycled grapes – covered by strong white cotton paper. Two layers of labels on top of each other. By pulling away the top layer, the wine’s truth is uncovered and you can read the text underneath. A playful approach to layering, combined with a haptic experience.