SR Products
Brand Installation

Zwei Quadratmeter Grund

  • Brand Experience

Intro

Together with Öfferl, we planted two square meters of live wheatfield in the middle of Vienna. We wanted to show how Öfferl’s biodiverse farming looks after the environment one quadratmeter at a time.

Background

The installation »Zwei Quadratmeter Grund« was on display around town from MuseumsQuartier to Dr. Karl-Lueger-Platz, making it easy to feel, touch and smell the wheat. It brought customers one step closer to the source of their daily bread.

Background

The physical installations were connected to digital experiences on a microsite, and a series of video content that captured the process. The centerpiece was a film about the incredible journey of the wheat. These pieces detailed further how every loaf sold protects the integrity of 2 square meters (Zwei Quadratmeter Grund) of biodynamic agricultural land.

Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer
Studio Riebenbauer

Studio Riebenbauer

ViennaLos AngelesBerlin
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Vienna

Währinger Straße 6-8

Top 12A, 1090 Wien

+43 1 997 10 65

gutentag@riebenbauer.net

Los Angeles

1733 Abbot Kinney Blvd
Suite C1
Venice, CA 90291
hello@riebenbauer.net

Berlin

Boppstraße 10

10967 Berlin
+49 30 609 809 711
gutentag@riebenbauer.net