Zwei Quadratmeter Grund
- Brand Experience
Together with Öfferl, we planted two square meters of live wheatfield in the middle of Vienna. We wanted to show how Öfferl’s biodiverse farming looks after the environment one quadratmeter at a time.
The installation »Zwei Quadratmeter Grund« was on display around town from MuseumsQuartier to Dr. Karl-Lueger-Platz, making it easy to feel, touch and smell the wheat. It brought customers one step closer to the source of their daily bread.
The physical installations were connected to digital experiences on a microsite, and a series of video content that captured the process. The centerpiece was a film about the incredible journey of the wheat. These pieces detailed further how every loaf sold protects the integrity of 2 square meters (Zwei Quadratmeter Grund) of biodynamic agricultural land.