Advertising | Branding | Graphic Design | Branding Strategy | Packaging | Senses
Dorfstetter Bildkompositionen 15

The redesign of an unparalleled bakery in the Styrian mountainside. The goal was to shine a light on its most defining feature – nature.

The new image plays with the interaction of nature and product. Each product is defined by its natural features. In this specific case, nature is represented as the respective ingredient that is needed to bake the bread. The new claim »Brot verstehen« (»Understanding bread«) further emphasises the appreciation of the product as well as the ingredients from which it is made.

We explored the places and locations in the immediate surroundings of the Dorfstetter family that had the most profound impact on them. Then we photographed and integrated these places into all printed materials – and also compiled them in a special book.

Dorfstetter Logo
Dorfstetter Bildkompositionen 13
Dorfstetter Buch 1
Dorfstetter Buch 2
Dorfstetter Buch 3
Dorfstetter Buch 9
Dorfstetter Buch 14
Dorfstetter Buch 13
Dorfstetter Buch 12 low
MG 6092
Dorfstetter Buch 8
Dorfstetter Buch 10 low
Dorfstetter Linen 2 low
MG 6094
Dorfstetter Cards 1
Dorfstetter Gutschein 1
Dorfstetter Bildkompositionen 16
Dorfstetter Papiertasche
Dorfstetter Breakfast 1
Dorfstetter Bildkompositionen 12
MG 6704