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Oefferl Packaging 7

Öfferl Bakery – »Zubrot« Packaging

Packaging | Storytelling

An important part of the new Öfferl branding was the conception and design of 24 curated »Zubrot« products. We created a simple and strong packaging language on nearly 15 different packages.

The soul of the package is a short story about the person who produced it. These producers are also at the center of the storytelling campaign we created for the launch of the products. Find out more at oefferl.bio

Oefferl Packaging 2
Oefferl Packaging 3
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»The 24 »Zubrot« products are produced by the best organic farmers in Austria«

EVERY PRODUCT HAS ITS OWN STORY

Oefferl Zubrot Butter Hoch
Oefferl Zubrot Marmelade Hoch
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Oefferl Packaging 5
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Oefferl Zubrot Honig 2
Packaging
V1 A1200

»Behind every product there is a strong story. A story that has to be told.«

FROM COFFEE TO EGGS AND MILK.

Helga Bernold Erla Kolben 03
Georg Marksteiner Milch 04
Georg Marksteiner Milch 02
Oefferl Packaging 89
Oefferl Packaging 10
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