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Pauline Rochas »The Cherished Connection«

Branding | Packaging | Senses | Storytelling

The Cherished Connection evokes the greatest dualities in life. Dark and Light. Night and Day. Smooth and Rough. Conscious and Dreaming. Blooming and Wilting. It's the archaic rythm of the nature, that sets the beat of our life. From the early days of mankind this rhythm is setting the same tone and is the grid for our biorythm, the inner grid for our whole live and being as humans.

With this collection Pauline Rochas wants to celebrate this archaic rhythm of the nature with two botanically powered oils. One to celebrate the night – the time for getting some rest but also the time for love, mystery, dreams and adventures. Do you remember feeling awake in the middle of a dream, in the middle of nowhere, in the middle of the black? Do you remember the smell of the bright colors in the dark?

The second tone of this archaic rhythm sets the day. It's the natural counterpart of »Midnight Breaths«. It's »The Awaking« of a new day, new life. The light, the sun, the warmness of a new beginning. Do you remember that clear, innocent scent of a new morning when the early rays of a new day’s sun sparkled on the pure plains? Do you remember that smell of the first light?

So whats your tone? Your baseline of life?

»The Awaking«

For this project we worked with local artisans to create a container out of moon phase harvested birchwood. Inside the box, you’ll find a perfume oil roller and a personally selected artifact, a lock of morning dew-infused lichen from the Austrian alps.

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»Midnight Breaths«

In the packaging »Midnight Breaths« you find a rough-hewn splinter from the Palo Santo tree.

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