Taste of Milan
Branding
| Packaging
| Brand Senses
After »Scent of a Mountain«, another sense is intensively explored by Studio Riebenbauer in this new project.
This time, we dwell into the sense of taste. What is taste? An essence? An object? Perhaps both. Then what does a city like Milan taste like? How can a city’s taste be reflected in an object?
Milan is eccentric, exuberant, grey, colorful, sour and sweet. All of those are represented when one opens this marble box, inside which lies a Marshmallow that encloses within itself an entire city. Next to it, a brass pliers and a small text directing to a microsite.
