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THECASTLE 01

The castle in an other country

Branding | Editorial | Graphic Design | Branding Strategy | Storytelling | Web Design

Formerly known as »Schlosshotels & Herrenhäuser«, »The castle in an other country« is a collection of historic hotels, residences, castles and special hideaways, that has been around for more than 50 years. What all of these exclusive retreats have in common, is that each one of them has a strong historic background and many stories to tell – about travellers and hosts, history and heritage. Experiencing this authentic character is the essence of the rebranding.

»Fairy Tale«, »Food Circus«, »Living Roots«, »Walk across time«, »Cast away« and »Call of the Alps« are the 6 categories that divide »The castle in an other country« into stories and experiences to chose from.

We created a series of memorabilia including a poster magazine and a pencil in the shape of a hand, that let the guest take home a piece of the special holiday he experienced.

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Memorabilia 1
Born in 1965. Reborn 2020.

We sent two photographers on a road trip for 5 weeks through Austria, Italy, Germany, Hungary, the Czech Republic and Croatia to capture these historic buildings. Transitioning their legacy into a new era. An era belonging to another generation.

They captured extraordinary historical castles, mansions and houses. For travelers and individuals that seek not only a place to stay but a place to explore, grow and evolve.

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Your journey needs a name.
www.experiencecharacter.com
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