Red Bull »Walk of Legends«
Branded Spaces
| Environment + Interior Design
In order to go from Red Bull Ring’s Welcome Center to the Boxes and Tribunes, visitors must pass an hallway under the racetrack. With »The Walk of Legends« we created an Interior Design and Exhibition concept through which the history and world of motorsports could be understood and experienced,
and which could be adapted for the most important events like Formula1 MotoGP and Air Race. Massive Light-boxes, set with audio quotes through the tunnel allow the visitor to be immersed in the origins of Motorsports and take part in a intense and personal encounter with the legends of motorsports.
